Asad Abbasi

Asad Abbasi

Experienced Product Leader with 15+ Years of Excellence

B2C & D2C | Gaming | eCommerce | Data | AI

Download Resume LinkedIn Profile

About Me

With 15 years in product management and 9 years in leadership, I offer a unique blend of strategic vision and hands-on expertise. My track record includes leading high-performance teams and delivering innovative solutions aligned with customer needs. I prioritize data-driven insights to create visionary yet market-aligned product strategies.

Known for crafting and executing successful roadmaps, I excel in dynamic environments, consistently delivering measurable results as a trusted product leader in Gaming, eCommerce, Fashion and other industries.

Experience

Oct 2008
Present
Associate Product Manager
GfK - An NIQ Company
October 2008 - April 2014
Product Manager
Creative Chaos
April 2014 - May 2015
Regional Head of Catalog Management
Daraz (Alibaba Group)
May 2015 - June 2020
Head of Product
Laam
June 2020 - May 2021
Senior Product Manager
Carry1st
May 2021 - December 2021
Lead Product Manager
EasyFresh Technology
December 2021 - September 2022
Group Product Manager
Cityscape Technology Corporation
September 2022 - February 2024
Product Consultant
Self Employed
February 2024 - Present
Senior Product Manager
Upstart Commerce
August 2024 - Present
Hover over logos to see role details

Products

📱

B2C & D2C Products

  • Developed and managed e-commerce mobile app (iOS & Android) and web application for three separate startup ventures
  • Spearheaded the creation of a North American real estate search engine, underpinned by comprehensive real estate data
  • Innovated a virtual platform facilitating property showcases and various brokerage-related interactions
💼

SaaS Products

  • Led the development of a real estate back-office tool streamlining daily operations for real estate agents
  • Orchestrated a product enabling real estate agents to automate their marketing campaigns effectively
  • Pioneered a growth center tailored for real estate marketplace sellers, offering in-depth e-commerce analytics
  • Established an edtech platform empowering marketplace sellers with e-commerce expertise
  • Architected a Seller Center for marketplace sellers to efficiently manage their online shops
🎮

Gaming Products

  • Did market research, concept development, Game design oversight and strategize monetization for two mobile games: Mine Rescue and Ludo Blitz from inception to ship and monitoring performance
  • Led Gamification of an eCommerce platform to boost customer engagement & Loyalty
  • Developed digital goods marketplace for gamers
📊

Data Products

  • Crafted a search algorithm enhancing e-commerce website functionality, driven by machine learning
  • Developed a heatmap specific to North America, enriched with real estate metrics
  • Designed dashboards for comprehensive tracking of multiple product and business performance metrics
  • Implemented data studio, Mixpanel, Adjust, and Google Analytics setups for continuous performance monitoring
  • Worked closely with data sciences to developed an algorithm to filter out the prohibited listings
🤖

AI-Based Products

  • Engineered an AI generative chatbot tailored exclusively to the real estate market
  • Used machine learning to implement personalization
  • Developed AI-driven recommendation systems
⚙️

Internal Products

  • Order Management System (OMS)
  • Warehouse Management System (WMS)
  • Inventory Management System (IMS)
  • Content Management System (CMS)
  • Performance Management System (PMS)

Projects

Headless eCommerce Platform

Leading the development of a headless and composable eCommerce backend built on fully independent microservices. Key responsibilities include:

  • Define and execute product strategy for a headless and composable eCommerce platform
  • Lead the development and integration of independent microservices
  • Work with engineering, design, and operations teams to ensure seamless delivery
  • Build a scalable architecture suitable for modern eCommerce needs

Real Estate Virtual World & Search Engine

Led the development of comprehensive real estate solutions including:

  • Created a virtual world on Unreal Engine for remote real estate work and property showcasing
  • Developed a search engine backed with data for real estate of North America
  • Launched an AI-powered chatbot for real estate insights
  • Developed an efficient back-office tool for real estate agents
  • Innovated social media marketing for real estate professionals

EasyFresh Supply Chain Platform

Led the development of a tech-driven supply chain platform connecting farmers directly with retailers:

  • Streamlined farmer-retailer connections through technology
  • Launched a suite of apps in just six months
  • Drove 100x app downloads and 300x order growth
  • Achieved 200% increase in repeat orders and 40% churn reduction
  • Eliminated intermediaries through innovative technology solutions

Mobile Gaming & Digital Goods Platform

Spearheaded gaming initiatives for Carry1st's expansion into Africa:

  • Launched two mobile games on Play Store (Mine Rescue & Ludo Blitz)
  • Developed MVP for a digital goods e-commerce store
  • Created market research, concept development & monetization strategies
  • Established a versatile digital platform enabling in-app purchases
  • Implemented gamification elements in e-commerce platforms

Case Study

Transforming Carry1st's Digital Platform

As Product Leader at Carry1st, I spearheaded the expansion into Africa with a versatile digital platform enabling in-app purchases, prepaid electricity, and game vouchers.

10M+
Game Downloads
10x
DAU Increase
3x
Session Length
300%
Conversion Rate
40%
Churn Reduction
2x
ARPU Increase

Laam High-End Fashion E-Store Transformation

As the inaugural Head of Product at Laam, I translated visionary goals into a scalable, successful high-end fashion e-commerce platform.

3x
Conversion Rate
20%
Repeat Order Boost
10%
Churn Reduction
4x
Order Value Growth
500%
DAU/MAU Expansion

Scaling Daraz from Startup to Alibaba Acquisition

At Daraz, I drove hyper-growth from early-stage startup to successful acquisition by Alibaba Group in 2018.

10M+
Active Mobile Users
3x
Conversion Rates
2x
Search Conversion
40K→10M
Product Assortment
2.5K→30K
Seller Growth

EasyFresh Technology Supply Chain Transformation

Led EasyFresh Technologies, streamlining farmer-retailer connections through innovative technology solutions.

100x
App Downloads
300x
Order Growth
200%
Repeat Orders
40%
Churn Reduction
6
Months to Launch

Services

Product Management

Comprehensive product management services including strategy development, roadmap planning, and execution oversight. I specialize in guiding products from conception to market success through data-driven approaches and user-centric methodologies.

  • Product Strategy & Roadmap Development
  • Product Discovery & Market Analysis
  • Agile Implementation & Team Leadership
  • Product Lifecycle Management

Consultancy

Strategic product consultancy for businesses looking to innovate or optimize their product offerings. I work with teams to enhance processes, implement best practices, and achieve product excellence.

  • Strategic Roadmap Development
  • Process Optimization
  • Market & User Research
  • Performance Metrics & KPIs

AI Agents/Solutions

Leveraging my experience with AI products, I help businesses implement intelligent solutions that drive efficiency and create competitive advantages in the market.

  • AI Chatbot Development
  • Machine Learning Implementation
  • AI-Driven Personalization
  • Data Product Strategy

Contact Me

Let's connect and discuss how I can help drive your product success